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Routine began in Hanoi in 2013 with a vision to bring contemporary Vietnamese fashion to life. From one store, it has grown to 33 across Vietnam and expanded into Cambodia and Laos, becoming a beloved regional brand. More than clothing, Routine embodies a lifestyle of simplicity, creativity, and comfort—making fashion effortless and inspiring. Now available in Sri Lanka exclusively at Tryst.lk, Routine offers timeless yet modern collections for those young at heart. Designed for work, leisure, or travel, its pieces celebrate individuality while staying true to Vietnamese roots, bringing confidence and style to everyday living.

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